I was successful in pitching stories about my trip - 16 commissions in all! But I still need help, I think I’m misfiring in some respects
— Claire B August 2013


Feel confident and connected in your working life.

  • Refresh your journalism or writing skills
  • Promote yourself or your brand
  • Create content for your blog or website
  • Get feedback on pitches
  • Communication and presentation skills
  • Improve your blog content
  • Find new outlets online and in print
  • Enable career progression
  • Improve relationships at work
  • Crisis management and decision-making

Individual sessions from £80.

Group sessions (London) from £40 per person (Friday mornings) or via Skype (date to be arranged).

Mentoring is where a coach is sought out for a specific knowledge. With 30 years of working in the media, as a journalist, broadcaster, editor and travel writer it isn't surprising that many of my clients are looking to get published and further their careers.

You may be writing for work, in a staff job, working as a freelance or on a non-fiction book.  Sessions can be on a crisis ad hoc basis, or taken as a group of three, spaced about a month apart. I also have clients who return regularly as their situation changes.

Skype works well, individually or in small groups.

In a recent session I had participants from Melbourne, Kuala Lumpur, Zagreb, Venice and Scotland. Two hours, shared time.


Susan is a great instructor to learn to freelance with.
— Hina, 2015

CLIENTS Many of my clients are writers and creatives: journalists and non-fiction authors, photographers wanting to add words, women returners and freelancers at home with young children. I also work with PRs and marketing departments, travel industry professionals, CEOs and entrepreneurs seeking individual help with start-ups and blog

They come to me when there is something that is holding up progression. The media profession is changing rapidly and there is often a need to re-fresh or learn new skills.  Experienced editors and journalists may be reluctant to embrace social media or engage in writing digital content; marketeers may be good at selling by may need to hone their writing skills.

Whatever the buzzwords there will also be a market for articulate writing and good research skills, without letting go of integrity.

You really have a gift for helping people. I am much clearer now about what I want to do with my new company
— Entrepreneur Hackney

I set up the JournoAnswers community on Facebook in November 2014 as a place where journalists worldwide could find confidential support from other writers from former editors to experts in writing digital content. It now has 1.8K members worldwide.

You will need to be approved to join the group.

If you'd like to know more please listen here.